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BROWSE


Lead Image

Wildsam Publishing Book

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Production Method

Offset

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Design

Metaleap Creative

Creative Director: Jose Reyes
Editor: Taylor Bruce
Design: Josh Baker
Illustrator: Lucinda Rogers
Production
Manager: Keith Williamson
Services: Nikolle Reyes

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Printing

Colour 101

These pocket-size tour guides serve as an almanac for a city with the purpose to find the best-of-the-best and charm of the place. This specific one is for the city of Nashville and its simplicity makes it engaging to read. Covering cities as diverse as New York, the guide captivates the essence and spirit of where you travel —in 120 pages.  

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Client

Wildsam Publishing


Quantity Produced


Production Cost


Production Time

3 months

Dimensions (Width × Height × Depth)

4 in × 6.5 in × .3875 in


Page Count

120


Paper Stock

Mohawk / Via Vellum / Pure White / 100 C


Number of Colors

2

Varnishes


Binding

Perfect binding


Typography

Geogrotesque
Historical Fell Type Roman and Italic
Veneer
Bambola
Numbers Claimcheck
Knockout

This piece is available for purchase for $16.95


Wildsam Book
Wildsam Book
Wildsam Book
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Project Description

Launched in the fall of 2012, Wildsam is a series of American field guides, small books with a lot of soul, packed with local lore, interviews, a cultural almanac, vignetted memoirs, a best-of list, hand-drawn maps, and much more. These books are equal parts travel guide and tribute, for both weekender and native alike. Part almanac, part urban lore, part best-of, part memoir, the first Wildsam Field Guide focuses on Nashville, Tennessee. From illustrated maps of comfort food and music stops, to stories from Rosanne Cash, Tony Earley and Senator Bill Frist, Wildsam digs deep to find the taproots of the Music City.
As one might imagine, the design for this guide as well as for future guides, needed to be highly utilitarian and functional. Covering cities as diverse as Nashville to New York, we wanted the design throughout to be clean, sparse, classic, soulful and enduring so that future guides will remain visually captivating and can easily build on the system we've created now.

Production Lesson(s)

We design quite a few publications in house and run on a pretty fast cycle, but we weren't anticipating the slow burn that is putting out a guide like this. The fact checking required is not for the feint of heart and thankfully, we had a really good editor as well as outside writers who could put time into the editorial side of things. From a design perspective, getting it right takes time and being able to live with the grid, typography, folios, rubrics and more over the course of 3 months was critical in making sure we had landed on a solid foundation for the future. We were constantly cutting away the pretty design moments in favor of more air, clarity, and cleanliness. All of this was in support of being able to replicate everything perfectly once we start designing future guides.”

Post Author

Author Picture

Carla Torres

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 14, 2013

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Filed Under

Books
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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