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Lead Image

Winslow Homer Broadsides


Production Method




Might & Main

Principals: Arielle Walrath, Sean Wilkinson, Kevin Brooks
Print & Interactive Designer: Morgan DiPietro
Production Manager: Graeme Kennedy



Strong Arm Bindery

You’d think seeing letterpressed quotes would get old, but it never really does. A bit more puzzling than the usual inspirational fare, these broadsides offer a mental challenge to both the reader and to the printers working within the constraints of wood type.  



Portland Museum of Art

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

14 × 21 in

Page Count

Paper Stock

Neenah / Classic Crest / Red Pepper, Epic Black, Patriot Blue, Canyon Brown / 130 DTC

Number of Colors





Hamilton wood type

This piece is available for purchase for $40

Winslow Homer Broadsides
Winslow Homer Broadsides
Winslow Homer Broadsides
Winslow Homer Broadsides
Winslow Homer Broadsides
Winslow Homer Broadsides
Winslow Homer Broadsides
Winslow Homer Broadsides ---

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Project Description

These broadsides are part of a larger product line we designed for the Portland Museum of Art and their exhibition, Weatherbeaten: Winslow Homer and Maine. Popularized hundreds of years ago, broadsides were the most common form of printed page between the 16th and 19th century. One of the most compelling and memorable forms of print, we felt broadsides were the perfect format for some of Homer's quirky, insightful, and audacious quotes and musings. Printed in collaboration with Strong Arm Bindery, which is tucked away in an 1846 locomotive foundry on Portland's east end, we rummaged through piles of wood type to create some bold and stunning broadsides for Portland Museum of Art.

Production Lesson(s)

Using wood type was incredibly rewarding, while presenting some unique challenges of its own. There were times we only had one letter available to us in a specific size or style, but needed several of them. This sort of limitation really helped shape our initial concepts, resulting in more thoughtful and considered design.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 25, 2013


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End