ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Woody at 100 CD Packaging
Production Method
Offset
Design
Visual Dialogue
Art Director: Fritz Klaetke
Designers: Fritz Klaetke, Kimber Lynch
Printing
Tri-Plex Packaging
Yep, as you may have heard, Woody at 100 won the Grammy for Best Boxed or Special Limited Edition package. Inside the 150-page book, photos, artwork, lyrics, and artifacts help give context to the 57 songs on three CDs and show the breadth of Woody’s creative output. Bonus at the bottom of the post: video clip of Visual Dialogue’s Fritz Klaetke accepting his Grammy after running down from the nosebleed section.
Client
Smithsonian Folkways Recordings
Quantity Produced
11,000 first printing (second printing of same quantity in production)
Production Cost
–
Production Time
9 weeks
Dimensions (Width × Height × Depth)
12 in. × 12 in. × 7/8 in.
Page Count
150 pages (plus cover and cd pocket pages)
Paper Stock
Cover: Rainbow Buckram 80 lb. / text over 2.5mm board / endpapers
Disc Pages: coated one side/ art card 350gsm
Text: matte art paper / 157gsm
Number of Colors
CMYK
3 spot colors (PMS) on discs
Varnishes
Single-sided matte PP lamination on disc pages and endpapers
Binding
Hardcover
Section-sewn
"Lay-flat" binding
Felt back
H/T bands
Typography
Trade Gothic
DeVinne
Project Description
Pretty much everyone knows Woody Guthrie and his iconic songs such as “This Land is Your Land.” But for this new boxed set, Folkways wanted to paint a more complete picture of Guthrie. We used a never-before-seen photo of Woody at life size on the 12" x 12" cover to represent the direct nature of his music. Inside the 150-page book, photos, artwork, lyrics, and artifacts help give context to the 57 songs on 3 CDs and show the breadth of Woody’s creative output.To learn more about the project, listen to interview on:
NPR
The New York Times
Rolling Stone
The Atlantic
Production Lesson(s)
Of course it was a huge undertaking going through the all the archival materials—photos, Woody's artwork, original lyrics, letters, album covers, albums, metal masters, logbooks, notes, and other ephemera. And it took quite a while to create clipping paths for all those objects (which we hadn't budgeted). But in the end it was worth it to help bring the book to life.
Post Author
Carla Torres
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 12, 2013
Filed Under
CD Packaging
Offset
Tagged with
book
CD
CD packaging
CMYK
music packaging
offset
package
PMS
silkscreen
Ask the Experts
FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType 4.32-en
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Related entries
UC.Quarterly: Q1-2013
Lettres du Havre
Zenurdel Packaging
Matter 2013 New Year Package
Flash Reproductions Calendar