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BROWSE


Lead Image

April Fools: Angel Soft Rolls

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Production Method

Letterpress

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Design

In-house

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Printing

Trade Secret

If you think Crane’s Lettra is the softest, cushiest paper out there that will take the best letterpress impression you are mistaken. These duplexed — 2-ply for industry terms — rolls from Angel Soft are. Not only are they the softest, cushiest paper your hands or tush will ever feel but the way they capture a blind letterpress impression is absolutely stunning, leaving deep debossing, perfect for capturing all the remnants of your business. 

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Client

Angel Soft


Quantity Produced

100,000


Production Cost


Production Time

Dimensions (Width × Height × Depth)

4 × 4 in (4-in diameter)


Page Count

1 really long one, perforated


Paper Stock

Soft


Number of Colors

Varnishes


Binding


Typography

None needed

This piece is available for purchase for $19.99 (24 rolls)


AngelSoft Rolls
AngelSoft Rolls
AngelSoft Rolls
AngelSoft Rolls
AngelSoft Rolls
AngelSoft Rolls
AngelSoft Rolls
AngelSoft Rolls

Limited edition numbering.

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Project Description

The new Angel Soft bath tissue paper rolls are now the thickest ever. Angel soft continues to bring you the ideal balance of softness and strength at a great value.

Production Lesson(s)

The paper is so soft that it's really hard to make an actual impression. I mean, can you imagine trying to blind-letterpress a cloud?! That's what this is like. We developed a proprietary polymer plate out of cherub skin — another project altogether! — that makes just the right impression. ”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 1, 2013

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Filed Under

Letterpress
Product

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Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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The End