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BROWSE
deadCENTER Film Festival Materials
Production Method
Deboss
Offset
Design
Ghost
Creative Director: Matthew Pickett
Senior Account Executive: Kelly Curtis
Printing
Southwestern
Nicely printed blocks of color have nothing on this debossed vibrant cyan—and accompanying colors—that drives the identity materials for the deadCENTER Film Festival. I so want to sink my teeth on this one.
Client
deadCENTER film festival
Quantity Produced
Posters: 800
Programs: 2,000
Passes: 1,500
Production Cost
–
Production Time
2 weeks
Dimensions (Width × Height × Depth)
Program: 8.5 × 11 in
Posters: 11 × 17 in
Passes: 4 × 6
Page Count
Program: 72pg + cover
Posters: 1
Passes: 1
Paper Stock
Program: Cover, 100C Accent Opaque / Interior, Newsprint
Posters: 100C Accent Opaque
Passes: 80C Accent Opaque
Number of Colors
Program: Cover, 3/1. Interior, 4/4 + blind deboss pattern
Posters: 1/0 (4 variations) + blind deboss pattern
Passes: 1/1 (4 variations) + lamination
Varnishes
–
Binding
Program: Saddle-stitched
Typography
Gotham Rounded
Project Description
deadCENTER is Oklahoma’s largest film festival and one of the 20 “Coolest” festivals in the world according to MovieMaker magazine. The festival is so named for its geographical location here in the center of the country. It celebrates independent film-makers from all over the world and provides attendees with a rare chance to see amazing work created outside of the mainstream studio system. With over 100 films and incredible parties in downtown Oklahoma City, what's not to love?For 2012, Ghost worked with deadCENTER to create several collateral pieces for the festival including event posters, passes, program guides and ads. A clean and simple graphic standard was created and used to help organize programming and venues in an easy and intuitive format. Event passes included a clip-on map and program guides featured QR codes for every film in the festival so viewers could pick their "must-see" options.
Production Lesson(s)
On the program cover, we originally wanted to die cut out a circle around the logo, but combining offset printing for the cover and newsprint for the interior made it impossible to go this route and lineup what would have shown through the cutout.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
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events we organize
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