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Lead Image

William Fox Rogers Memoir


Production Method




Callum Best



Opal print

Subtleties in paper weight and brand, in addition to a good printer/designer relationship elevate Callum Best’s tribute to his grandfather from scrapbook to epic tale.  




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count


Paper Stock


Number of Colors






Novecento Wide Bold
Sorts Mill Goudy


William Fox Rogers Memoir
William Fox Rogers Memoir
William Fox Rogers Memoir
William Fox Rogers Memoir
William Fox Rogers Memoir
William Fox Rogers Memoir
William Fox Rogers Memoir
William Fox Rogers Memoir ---

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Project Description

A self-initiated project tracing the life and story of my great grandfather William Rogers. I wrote and designed this book in celebration of his life.

Production Lesson(s)

Cyclus offset takes printer toner beautifully, and by going up to high gsm paper stock, the pages feel lovely and heavy. I also learned the importance of upholding a good relationship with the printer; if you choose someone who cares about the quality of the outcome and values the project as much as you do, then it's worth every extra penny. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 5, 2013


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End