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BROWSE


Lead Image

8 Holiday Tips for Humans

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Production Method

Offset

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Design

Creative Suitcase

John Rockwell
Megan Mead
Aaron Warner
Rachel Clemens
Jenn Chou
Keely Schaefer

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Printing

Ginny's Printing

Sometimes, after a long day in the studio, a loving greeting from our little buddies at home can be the best part of the day. Last year for the holidays Creative Suitcase honored their furry friends with donations to Austin Pets Alive and a holiday themed set of cards. Each card features a helpful holiday pet tip accompanied by a festive illustration to drive the point home. 

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Client

Austin Pets Alive


Quantity Produced

2,500 sets


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

4.625 × 6.25 in


Page Count


Paper Stock

Neenah / Classic Crest / 100 C


Number of Colors

3

Varnishes


Binding


Typography

TheSerif
Lydian

This piece is available for purchase for $20


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Project Description

Every year Creative Suitcase donates 5% of its profits in the name of our clients to a worthy organization. This year in honor of Buddy, Leo, P-nut and all of the other rescue animals the folks at Creative Suitcase have adopted, we gave 5% to Austin Pets Alive, a shelter working to keep Austin the largest no-kill city in America by saving the lives of dogs and cats. To commemorate this donation, we created a set of illustrated cards from the point of view of these grateful pets, featuring holiday safety tips for humans, such as"WARNING! Tails are flammable", "When wrapping use the buddy system" and "Don't swallow the shiny things".

Production Lesson(s)

Who knew that the cost of mailing was subjective? We didn't. We wanted to mail this 5-card set inside a padded envelope, so we mocked it up, stuffed it in an envelope and weighed it. We were prepared (or so we thought). HOWEVER, what we didn't know was A) our mockup was a little on the light side and B) some post offices will tack on as much as an extra $0.35 for certain types of envelope. This nearly doubled our production/fulfillment cost. SO, lesson learned: If you want an accurate estimation of shipping costs without surprises, use the exact final materials and talk in depth with a postal worker.”

Post Author

Author Picture

Duncan Robertson

Current intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 16, 2013

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Filed Under

Holiday Card
Offset

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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