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BROWSE


Lead Image

AIGA Chicago Voices

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Production Method

Digital

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Design

Hexanine

Concept, Design and Art Direction: Tim Lapetino
Concept and Copywriting: Mike Peart and Ryan Schulz of AIGA Chicago

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Printing

Rider Dickerson

Often times in design, and in life, the simplest ideas are the hardest to actually carry out. Hexanine had a delightfully simple concept to promote the 23rd annual Unisource Paper Show in Chicago and AIGA Chicago simultaneously with layered visualizations of unique voices, so naturally the execution had to be tedious and time consuming. Happily, the outcome was clearly worth the extra effort. 

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Client

AIGA Chicago


Quantity Produced

800


Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

12.5 × 6 in


Page Count

3


Paper Stock

Mohawk / Carnival, Via / Red, Vellum Cyan and Rhodamine / 80T


Number of Colors

7 (4C Process + 3 hits white ink)

Varnishes


Binding


Typography

Gotham

 


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Project Description

To celebrate the 23rd annual Unisource Paper Show in Chicago, we worked alongside AIGA Chicago to create a set of three art prints that would highlight the creativity of printing and paper, while also serving as a unique marketing piece for the chapter. The pieces are meant to be kept and displayed, while also playing on the relevant theme of unique voices coming together. The waveforms on the pieces are visual representations of unique voices paired in unlikely ways, like Neil Armstrong’s famous “one small step for man” utterance mashed up with Lady Gaga proclaiming “let’s dance,” or Ronald Reagan calling out Gorbachev, combined with the band Oasis. Printed on striking colored paper stocks with seven hits of ink, the waveform combinations yielded beautiful patterns and challenged audiences to add their own voices to the conversation surrounding design and its future.

We wanted a piece that could work as something "frame-worthy" and also had an interesting spin on using paper, content-wise. Great shout outs to Rider Dickerson and Mohawk for donating printing and paper, respectively, to get us to a great piece that everyone can show off.

Production Lesson(s)

We learned that registering the Indigo presses with multiple inks isn't too bad if you have a great printer. They did an excellent job registering 7 hits of inks, and it looked great.

We also were reminded that simple ideas aren't always easy to execute. This was a relatively straightforward concept, but to create unique-looking audio waveform artwork, we had to find the appropriate sound clips, edit them down in an audio program, and then export those visually. From there, we used those as the basis for our own waveform visuals, made up of hundreds of .75 pt line segments. The exported audio visualizations were our starting point and reference, but the final art was made up of hundreds of hand-manipulated points in Illustrator, which was incredibly time-consuming. It took us many hours just to get to a proof-of-concept that we could be sure would look good and print well. That's a scary investment of time on an evenings-and-weekends project, but in the end it worked out. Hand-manipulating hundreds of line segments was, at times, mind-numbingly boring, but some of it was done while half-watching playoff baseball and American Pickers. :)”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 8, 2013

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Filed Under

Digital
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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