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Lead Image

Creative people need a place to doodle, and when you’re looking through the Mawahib: The Talent Directory you’re bound to get the urge to stretch your creative muscles. So, it’s a good thing this wood-covered jotter was available at the book’s release. 

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Client

Mawahib: The Talent Directory


Quantity Produced

10


Production Cost

$11.96


Production Time

3 weeks

Dimensions (Width × Height × Depth)

3 ×  4 1/2  in


Page Count

75 Blank


Paper Stock

100% post-consumer recycled paper


Number of Colors

1

Varnishes


Binding

spiral


Typography

English: Sketchetik
Verner
Arabic: custom lettering

 


Description
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Project Description

We came up with the original tagline "Don't wait for inspiration just Doodle" (with Arabic and English Typography-lettering) and printed it on wood jotters. It is used as a promotional gift for the book release (Mawahib: The Talent Directory). Since the book is intended for creative people we thought the jotter is an ideal item for making quick sketches, doodling and writing down ideas.

Production Lesson(s)

A nice typography on the screen doesn't mean that it will come out nicely when printed on an item. We've experimented many fonts (sketch style) to finally select (Sketchetik) which gave the look we are seeking in small sizes items. Since the jotter is in pocket-size some of the other typography didn't really show the texture of sketching when we re-sized them.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 21, 2013

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Filed Under

Product
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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