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Lead Image

Limited Edition Bergdorf Goodman Shopping Bags


Production Method




Chandelier Creative



Handled by Bergdorf Goodman

Bright colors and bright patters and a nice surprise for a more traditional company that often seems serious and quiet. Lucky for us they took this to the next level and silkscreened both neon colors and a spot gloss UV varnish to add a tactile quality for extra pop. 



Bergdorf Goodman

Quantity Produced

Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

10 × 16.25 × 6 in

Page Count

Paper Stock

A custom 180 gsm bleached uncoated specialty text paper.  It was developed with a paper mill to deliver the high-end characteristics of a specialty text while also performing as a finished shopping bag.

Number of Colors

1/0 in 4 different colors


Glossy UV



Custom design by Chandelier Creative


Limited Edition Bergdorf Goodman Shopping Bags
Limited Edition Bergdorf Goodman Shopping Bags
Limited Edition Bergdorf Goodman Shopping Bags ---

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Project Description

Bergdorf Goodman commissioned a unique shopping bag design to commemorate their 111th Anniversary in 2012.  Chandelier created four different neon designs printed over the Bergdorf Goodman's existing and iconic purple shopping bags.

Production Lesson(s)

Some of the best design elements of this project are based on clever tricks that give greater depth or feel, or contrast to the printed image.  In the case of the Bergdorf Goodman 111th Anniversary bags, our brains interpret what we see as a color contrast between the neon ink and the lavender background, but what we are actually seeing is the contrast of color, of transparent vs. opaque ink, and the gloss/matte contrast of the UV coating.  These work together in a subtle way to give greater depth to the image.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 28, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End