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Lead Image

Limited Edition Bergdorf Goodman Shopping Bags


Production Method




Chandelier Creative



Handled by Bergdorf Goodman

Bright colors and bright patters and a nice surprise for a more traditional company that often seems serious and quiet. Lucky for us they took this to the next level and silkscreened both neon colors and a spot gloss UV varnish to add a tactile quality for extra pop. 



Bergdorf Goodman

Quantity Produced

Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

10 × 16.25 × 6 in

Page Count

Paper Stock

A custom 180 gsm bleached uncoated specialty text paper.  It was developed with a paper mill to deliver the high-end characteristics of a specialty text while also performing as a finished shopping bag.

Number of Colors

1/0 in 4 different colors


Glossy UV



Custom design by Chandelier Creative


Limited Edition Bergdorf Goodman Shopping Bags
Limited Edition Bergdorf Goodman Shopping Bags
Limited Edition Bergdorf Goodman Shopping Bags ---

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Project Description

Bergdorf Goodman commissioned a unique shopping bag design to commemorate their 111th Anniversary in 2012.  Chandelier created four different neon designs printed over the Bergdorf Goodman's existing and iconic purple shopping bags.

Production Lesson(s)

Some of the best design elements of this project are based on clever tricks that give greater depth or feel, or contrast to the printed image.  In the case of the Bergdorf Goodman 111th Anniversary bags, our brains interpret what we see as a color contrast between the neon ink and the lavender background, but what we are actually seeing is the contrast of color, of transparent vs. opaque ink, and the gloss/matte contrast of the UV coating.  These work together in a subtle way to give greater depth to the image.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 28, 2013


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End