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BROWSE


Lead Image

Mawahib: The Talent Directory

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Production Method

Offset

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Design

Natoof

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Printing

Delta Printing Press

This first edition of Mawahib’s “Talent Directory”—assuming there will be more over the years as the number of Arab individuals in graphic design, illustration, and photography grows—expresses positive, youthful energy through a crisp modernist cover and bold, colorful interior images. 

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Client

Mariam Bin Natoof (Publisher)


Quantity Produced


Production Cost


Production Time

30 days

Dimensions (Width × Height × Depth)

7.4 × 8.7 × 0.7 in


Page Count

194


Paper Stock

Neenah / Coronado Infinite - Opalina Super Smooth / White Stipple-White / 352 gsm - 145 gsm


Number of Colors

4

Varnishes


Binding

stitched perfect binding


Typography

English: Segoe UI
Arabic: GE SS

This piece is available for purchase for $50


Description
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Project Description

In May 2011, Mariam Bin Natoof, decided to create Mawahib: The Talent Directory, making it the sourcebook to showcase and spotlight the Arab individuals in graphic design, illustration, and photography.

In November 2012, the book came to reality, featuring 35 talents with over 260 pieces of artwork and photos. The aim of this work is to promote the featured talents to potential clients across the UAE and be a source of inspiration for other artists and individuals.

The book is designed to Inspire. Encourage. Highlight. Showcase. Hire.

Production Lesson(s)

Don't assume that recycled papers won't give excellent print results—we were advised to go against it, however, we are very pleased with the outcome we got on Neenah Opalina papers—the smooth texture and the colors are outstanding.

You will need to look over your print production team to get the exact Pantone shade you selected—we faced a hard time getting the exact shade which we've chosen for the cover (Yellow Pantone 109 )—never thought that mixing the ink amount by 1 percentage more or less can change that much!”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 21, 2013

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Filed Under

Books
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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