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Lead Image

German firm FABULOUSdesign set out to express joveg’s—just oil and vegetables—young, wild, and natural brand through the packaging of their new line of beauty products for dogs and horses. Setting the brand name and key words in tightly kerned Naniara gives the packaging a young and wild sense, while the rough textures of sustainable craft paper reinforces the natural characteristics of the soaps. 

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Client

joveg® natural pet care


Quantity Produced


Production Cost

$600


Production Time

2 weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

KartoKraft - Custom Kote 290 g/m2


Number of Colors

Varnishes


Binding


Typography

Naniara

 


Description
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Project Description

Young, wild and natural—that is the brand character of joveg®—natural pet care.

joveg® stand for "just oil and vegetables". So this beauty concept for dogs and horses, contains only natural ingredients and is produced and sold in germany as well.

Beside the corporate design development, including the companies logo and printing appearance, the project focus lays on the packaging. Being environmentally-friendly, trendy and easy to handle with daily use are the main attributes in this case.

The soapboxes attract through their simplicity, the material value and it's refinement.

The brand logo is clearly stamped on the frontside, equally positioned to the soap itself.

The labels, running around the boxes, go color-wise with the soaps ingredients. So it is easy for the consumer to decide which article should be used. Also the big type of "WOW!" and "YEHA!" do their best to separates the dogs-products from the horse-cleanings.

Production Lesson(s)

Sometimes things can be so easy.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 31, 2013

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Filed Under

Offset
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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