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German firm FABULOUSdesign set out to express joveg’s—just oil and vegetables—young, wild, and natural brand through the packaging of their new line of beauty products for dogs and horses. Setting the brand name and key words in tightly kerned Naniara gives the packaging a young and wild sense, while the rough textures of sustainable craft paper reinforces the natural characteristics of the soaps. 



joveg® natural pet care

Quantity Produced

Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

KartoKraft - Custom Kote 290 g/m2

Number of Colors






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Project Description

Young, wild and natural—that is the brand character of joveg®—natural pet care.

joveg® stand for "just oil and vegetables". So this beauty concept for dogs and horses, contains only natural ingredients and is produced and sold in germany as well.

Beside the corporate design development, including the companies logo and printing appearance, the project focus lays on the packaging. Being environmentally-friendly, trendy and easy to handle with daily use are the main attributes in this case.

The soapboxes attract through their simplicity, the material value and it's refinement.

The brand logo is clearly stamped on the frontside, equally positioned to the soap itself.

The labels, running around the boxes, go color-wise with the soaps ingredients. So it is easy for the consumer to decide which article should be used. Also the big type of "WOW!" and "YEHA!" do their best to separates the dogs-products from the horse-cleanings.

Production Lesson(s)

Sometimes things can be so easy.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 31, 2013


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

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Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

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Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

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