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BROWSE


Lead Image

Sonoma Wedding Suite

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Production Method

Letterpress
Silkscreen

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Design

Sydney Newsom

Recipient Envelope Calligraphy: Mara Zepeda of Neither Snow

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Printing

Mama's Sauce

This wedding suite stands out against the current trend of modern, clean, and elegant letterpressed wedding invitations by going less complicated and reflecting a later modernism than its contemporaries. The attention to detail on every aspect of this project is commendable. For example, the decision to print with cold copper plates instead of the more common polymer plates. Just look at the details of the exemplary, crisp clarity achieved in the letterpress impressions. 

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Client

Michal Spitzer Davis (bride)


Quantity Produced

130


Production Cost


Production Time

1 month

Dimensions (Width × Height × Depth)


Page Count

10 separate printed pieces


Paper Stock

Crane / Crane's Lettra / Pearl White / 220 DTC


Number of Colors

1

Varnishes

1


Binding


Typography

Neutraface + Neutraface Condensed
Jacques & Gilles (modified)

 


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Project Description

Wedding suite design and production for an elegant wedding celebration held at Annandel Winery in Sonoma Valley. The bride (an ongoing client) knew she wanted her wedding invitation to be letterpress printed on super-thick paper. She wanted the overall design to be modern, clean and elegant while reflecting a style that would be unique enough to stand-out amongst a sea of current wedding trends.

The suite includes ten separate printed pieces including:

Letterpress cards; printed in one color on 220lb Pearl Lettra
1) 5.75” x 8” invitation
2) slightly smaller details card
3) reply card
4) blank correspondent note card (blind impression)

Arturo Stone Grey Envelopes (Large + Monarch size); Letterpress printed with a custom tinted varnish
5) outer envelope
6) reply envelope
7) note card envelope

Detailed Finishes
8) envelope liner, silkscreen printed in a metallic ink on Pearl Lettra text-weight paper;
9) custom die cut pocket wrap created with coordinating Arturo Stone Grey, cover-weight paper;
10) letterpress printed labels which wrap across the front of the pocket and wrap around the back side, securing the front flap, thus finishing the assembly of the pocket wrap.

Production Lesson(s)

I kept the design super-simple by using a tonal color palette, ample white space and clean typography in an effort to showcase the tactile properties of letterpress printing. In order to get the nice, crisp text I felt the greatness of the design relied upon, I worked with the printer to initiate a technique they were interested in but had yet to actually try; letterpress printing with cold copper plates in place of the more standard polymer plates. The difference in the definition and depth of the impression with the copper plates was outstanding to say the least. Copper plates were used for each letterpress printed piece throughout the entire suite. The crisp return address type/impression on the envelopes brings me great happiness which probably borderlines inappropriate.

In order to include the bride’s love of abstract expressionist art, I created an original abstract ink illustration to be silkscreen printed on coordinating Lettra text-weight paper in a metallic shade which stayed true to the neutral warm grey/taupe tones carried throughout the suite. I then designed a custom die-cut folder/pocket to snugly house the contents of the suite while keeping the cards nicely stacked and organized. The unexpected lines and folds of the pocket, along with the graphical silkscreen liner injects the clean and simple design with a real sense of personality and depth it would have otherwise lacked.

While only one custom mixed spot color was used throughout the cards, two plates for separate runs were created for the "Details Card". I wanted to be sure that the positive text would raise sufficiently from the solid ink areas while making sure that the solid ink coverage was satisfactory with minimal fading and show-through.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 10, 2013

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Filed Under

Letterpress
Silkscreen
Wedding materials

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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