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BROWSE


Lead Image

It’s not the end of the World! (12.21.12 Mayan promo)

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Production Method

Digital

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Design

Hagopian Ink

Creative Director: Christina Hagopian
Designer: Victoria Adams
Copywriters: Jenny Tzeses, Victoria Adams
Editor: Paul Angelini

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Printing

Hero Media Group, Oliver Printing

We all know by now, there are “glass half empty” people and there are “the end of the Mayan calendar signals the start of a prosperous new era” people. In accordance with the positive interpretation of the end of the Mayan calendar Hagopian Ink celebrated by sending chocolate to clients, colleagues, friends, and family. Mexican chili chocolate bars were wrapped in specially designed—Mayan influenced—packaging and shipped out as holiday promotions. 

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Client

Self promo, Hagopian Ink


Quantity Produced

500


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

9 × 3.75 in


Page Count

2 sided card + labels


Paper Stock

Mohawk Via / 130lb / Neenah labels: Neenah Classic Crest, Ultimate White
Label stock: Neenah Classic Crest / Ultimate White


Number of Colors

4 color process

Varnishes


Binding

Trim


Typography

Stag Bold
Stag Medium

 


Description
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Project Description

12.21.12
Is it a date predicting the end of the world as we know it? Or is it a start of a prosperous new era?! Many astrologers and historians have debated this topic according to Mayan calendar predictions. We illustrated this once-in-a-5125-year occasion with a special holiday promotion for all our clients, colleagues, friends and family. The creatively crafted card and Mexican chili chocolates are a reminder that today isn't the end of the world, but a start of something even bigger and better. We hope you agree.

Not for sale, but we would be happy to add you to our mailing list.

Large Chocolates: c/o Chocolate Maya, Santa Barbara CA
Mini Chocolates: ℅ Lake Champlain Chocolates
All cards and packaging labels are custom and unique designs by Hagopian Ink, New York, NY

Production Lesson(s)

If I were to print the chocolate labels over again, I would print on thinner paper so that they would wrap and stick easier.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

June 21, 2013

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Filed Under

Digital
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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