ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

This is the first poster in a proposed series of limited edition prints that will be sold through Goods Carrier. Designer Richard Vickers was inspired to create this series after driving across India and observing the lettering painted on trucks. The next design will be released when this one sells out. 

---

Client

Goods Carrier


Quantity Produced


Production Cost


Production Time

1 day

Dimensions (Width × Height × Depth)


Page Count

1


Paper Stock


Number of Colors

CMYK

Varnishes


Binding


Typography

Sugar Pie
Main typeface is custom drawn

This piece is available for purchase for $45


Description
Description
Description ---

Recent Posts


Previous


Next

Project Description

Designer and illustrator Richard Vickers launches Goods Carrier, a new range of limited edition prints inspired by Indian truck art.

Most people return from India inspired by the spirituality, landscape or food—but for London-based graphic designer/illustrator Richard Vickers it was the ornate decoration of Indian trucks which caught his attention.

Driving across a country 12 times the size of the UK can be a lonely job, so drivers of Indian goods carriers understandably like to make their vehicles feel more homely. As you pass trucks adorned with fresh hanging flowers, psychedelic patterns and hand-painted gods, driving along an Indian highway can be more akin to visiting an art gallery.

Vickers was inspired to create a range of colourful designs based on Indian truck art on his return to the UK. His first release in the Goods Carrier range is "Horn OK Please"—now available online at goodscarrier.co.uk as a limited-edition print.

In a land where using rear-view mirrors or even road lanes can be rare, the drivers of goods carriers send warning messages to other road users in the form of eye-catching painted signs on their trucks. "Horn OK Please was a message I saw a lot on the roads of India," says Vickers. "It basically means—if you’re coming past, you’d better let me know!”

Prints are available now at goodscarrier.co.uk.

Production Lesson(s)

Gradient needed noise adding”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

June 13, 2013

---

Filed Under

Digital
Posters

---

Tagged with





---

Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


---
The End