ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Ms. Foundation for Women Annual Report


Production Method





Credits continued in product description.



Sandy Alexander

This annual report uses smart design and potent visual communication to engage donors and inspire them to take action. Alternating short page signatures, absorbing infographics, crisp printing, and clean typography transport readers beyond the mundane financial details and draw them into the foundation’s crucial issues. 



Ms. Foundation for Women

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Number of Colors







Adelle Sans


Description ---

Recent Posts



Project Description

2012 marked an unprecedented year for the war on women. As a leading national organization dedicated to eliminating barriers facing women in the US, the Ms. Foundation for Women’s 2012 annual report was a critical communication that engaged and inspired donors to take action. The central message “there’s more to do” acted as a platform for the Ms. Foundation to elevate the most pressing issues, their success stories, their role and positive impact in 2012, and their vision for the future.

Creative Director: Cassandra Zimmerman.
Associate Creative Director: Ann Hintze.
Writer: Ed Godwin.
Associate Designer: Lauren Casper.
Producer: Tina Citron.
Partner, Executive Director, Strategy: Nicole Ferry.
Group Director: Diana Bach.
Analyst: Nancy Edwards.

Production Lesson(s)

Our biggest production challenge was printing a gradient using two Pantone colors. The task was finding the perfect break point so the graduation from color to color was seamless. The lesson we learned was realizing how important an advance press test is—especially when launching a new identity.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 5, 2013


Filed Under

Annual Reports


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End