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Lead Image

The experimentation and creative process for this impressive series of letterpress broadsheets carried on beyond the digital design phase and into the printing production phase of the project, during which Kevin Rudynski tried various plate sequences to get the desired effects. The resulting colors and compositions have chaotic, punk, postmodern, attention-grabbing qualities reminiscent of lost generation artwork from between WWI and WWII, and punk creations from the 1980s-90s. 




Quantity Produced


Production Cost

Production Time

12 weeks

Dimensions (Width × Height × Depth)

9.125 ×: 12 in

Page Count

Paper Stock

Neenah / Classic Crest (smooth) / Windsor Blue

Number of Colors





Avenir LT 95 Black


Description ---

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Project Description

This broadside series is an exploration of experimental typography using text excerpts from a wide variety of personally significant sources including song lyrics, court testimony records, and overused everyday jargon. The texts are composed to challenge the viewer into an active engagement with the text/image combinations and to consider the relationship between the images and texts. This series is also a technical foray into the rich possibilities of digital to letterpress printmaking, and and an experimental exploration printing plate order, color, and texture.

Production Lesson(s)

The ideas for this broadside series are text-based and were visually developed on the computer. However as the series progressed, I found myself experimenting more at the press side with plate and color order--extending the creative process well into the printing phase. Printing became more than just a matter of reproducing the digital design. Consequently, this project became more experimental and exciting in ways I didn't initially imagine. I am reminded of the experimental print work by H.N. Werkman and look forward to applying the lessons of this series into my future work.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 13, 2013


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End