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BROWSE


Lead Image

Purim Baskets

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Production Method

Die-cut

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Design

Hillel Smith

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Printing

On the Jewish holiday Purim it is traditional to give reciprocal gifts of food and drink. Hillel Smith added an extra personal touch to these Purim treat baskets by cutting custom lettering out of each Chinese-food-take-out-style box. 

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Client

Self-promotion


Quantity Produced

22


Production Cost


Production Time

6 hrs

Dimensions (Width × Height × Depth)

3.25 × 3.25 × 3.25 in


Page Count


Paper Stock

Domtar / Cougar / Natural / 80lb


Number of Colors

Varnishes


Binding


Typography

Custom Lettering
Garage
P22 Victorian Symbols
French Script

 


Description
Description
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Project Description

Happy Purim! It's customary to give gifts of food to friends, called mishloach manot in Hebrew. People often theme their baskets' contents (garden party, beer and nuts, under the sea, etc.) but as we designers know, it's what's on the outside that counts. I designed my own boxes this year using leftover paper from another client project and cut them with a desktop cutting machine. Each is cut from a single sheet of letter-size card and folded, using no adhesives of any kind—it's just paper. Inside is a small assortment of goodies, wrapped in a small rectangle of tissue paper. The type is custom done. Sad news for you: I already ate all the hamentashen.

Production Lesson(s)

When cutting complex shapes with desktop cutting machines, reverse the design before cutting so the side facing the viewer has cleaner edges.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

June 4, 2013

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Filed Under

Die-cut
Self promotion

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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