ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Small Business Book


Production Method

Foil stamp



Thomas Wilder



Maralyn Dolan

An interesting lesson to learn from this project: color correctness on clear material is trickier than you might think. Inks are designed to work on opaque—preferably white—backgrounds. So, when the background changes, or loses that opaque support the perceived ink color can change. It takes a good printer and a designer who pays very close attention at press checks to get it right. 



Blaise Hayward Studio

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

5 × 7 × .75 in

Page Count


Paper Stock


Number of Colors

4 color, CMYK






Description ---

Recent Posts



Project Description

A promotional book for JK& photographer Blaise Hayward. The envelope is clear with overprinted names of the small businesses featured in the book. The book features photographs of small businesses from all over the north east, particularly Brooklyn and NY.

Production Lesson(s)

Offset printing on a clear envelope takes a good printer to get the color to appear correctly. ”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 14, 2013


Filed Under

Foil stamp


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End