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BROWSE


Lead Image

Small Business Book

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Production Method

Foil stamp
Offset

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Design

Thomas Wilder

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Printing

Maralyn Dolan

An interesting lesson to learn from this project: color correctness on clear material is trickier than you might think. Inks are designed to work on opaque—preferably white—backgrounds. So, when the background changes, or loses that opaque support the perceived ink color can change. It takes a good printer and a designer who pays very close attention at press checks to get it right. 

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Client

Blaise Hayward Studio


Quantity Produced

2000


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

5 × 7 × .75 in


Page Count

32


Paper Stock

Neenah


Number of Colors

4 color, CMYK

Varnishes


Binding

Perfect


Typography

 


Description
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Project Description

A promotional book for JK& photographer Blaise Hayward. The envelope is clear with overprinted names of the small businesses featured in the book. The book features photographs of small businesses from all over the north east, particularly Brooklyn and NY.

Production Lesson(s)

Offset printing on a clear envelope takes a good printer to get the color to appear correctly. ”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

June 14, 2013

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Filed Under

Books
Foil stamp
Offset

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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