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Lead Image

Symbolset Specimen


Production Method




Oak Studios

Alonzo Felix



Oliver Printing Co.

This type sample for an OpenType font that changes keywords into icons—or symbols—appropriates useful aspects of traditional type specimen booklets, and adds custom features to help the reader better understand the new innovation. Samples of how one might use the symbols, correlations that draw connections between the icons and raw geometric shapes, and examples of the glyphs in sentence context represent the basic uses for symbolist fonts and give potential users a launch pad to start from. 




Quantity Produced


Production Cost


Production Time

1.5 weeks

Dimensions (Width × Height × Depth)

5.5 × 5.5 in
unfolded (poster): 16.5 × 22 in

Page Count


Paper Stock

Lynx / Ultra Smooth Offset / Opaque White / 60T

Number of Colors




Roll fold/Fouble parallel fold


FF Kievit by FontFont
Omnes by Darden Studio
SS Standard by Symbolset
SS Social by Symbolset
SS Symbolicons by Symbolset
SS Pika by Symbolset

This piece is available for purchase for Free while supplies last

Description ---

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Project Description

Symbolsets are semantic icon fonts that turn keywords into icons. They work on the web, Photoshop, Illustrator, InDesign, and anywhere else OpenType is supported. We thought it would be great to have a physical object that could help put our digital icons into people's hands so we made a specimen booklet. It features all currently available sets (Standard, Social, Symbolicons, and Pika) in a fun and colorful way and also folds out into a poster on the reverse side. Some of the panels are illustrations made using icons from several sets in combination and others put the icons in context like a traditional type specimen. The poster on the back contrasts raw geometric shapes with icons suggesting the way that the icons themselves were rationalized from those shapes.

Production Lesson(s)

Folding paper can be tricky business. We had to do a bit of experimenting to find a folding method and paper stock that would work for the design. We ended up going with a fairly lightweight stock (60-pound text) to reduce wrinkling due to roll folding/double parallel folding of a poster-sized sheet down to a small 5-by-5-inch booklet.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 3, 2013


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End