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LPHS Music Department Branding


Production Method




Tanya Duffy



Juke Box Print, Rubiks

Tanya Duffy designed this mid-century-modern-influenced identity system for Lindsay Place High School’s esteemed music program to help attract new members since numbers have been shrinking in recent years. I wonder if they are accepting 30-somethings from Texas … I might have stayed in high school band if the materials were this cool. 



Lindsay Place High School Music Department

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Letterhead: 8.5 × 11 in
business cards: 2 × 3.5 in
accordion brochure: 8.5 × 11 in

Page Count

Paper Stock

Number of Colors






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Project Description

Lindsay Place High School (in Point Claire, Quebec) has a very prestigious music program but has struggled with low enrollment in recent years. The new identity was created to appeal to both potential students and their parents with the goal of increasing their numbers. The approach is professional yet playful and works nicely when extended across various collateral materials. The logo was screen printed onto clothing articles which can now be seen regularly worn by the student body.

Production Lesson(s)

Next time around I will make sure to print a sealer/varnish on the black letterheads, as there is a bit of ink transfer on some sheets.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 11, 2013


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End