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BROWSE


Lead Image

LPHS Music Department Branding

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Production Method

Offset
Silkscreen

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Design

Tanya Duffy

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Printing

Juke Box Print, Rubiks

Tanya Duffy designed this mid-century-modern-influenced identity system for Lindsay Place High School’s esteemed music program to help attract new members since numbers have been shrinking in recent years. I wonder if they are accepting 30-somethings from Texas … I might have stayed in high school band if the materials were this cool. 

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Client

Lindsay Place High School Music Department


Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)

Letterhead: 8.5 × 11 in
business cards: 2 × 3.5 in
accordion brochure: 8.5 × 11 in


Page Count


Paper Stock


Number of Colors

Varnishes


Binding


Typography

Archer

 


Description
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Project Description

Lindsay Place High School (in Point Claire, Quebec) has a very prestigious music program but has struggled with low enrollment in recent years. The new identity was created to appeal to both potential students and their parents with the goal of increasing their numbers. The approach is professional yet playful and works nicely when extended across various collateral materials. The logo was screen printed onto clothing articles which can now be seen regularly worn by the student body.

Production Lesson(s)

Next time around I will make sure to print a sealer/varnish on the black letterheads, as there is a bit of ink transfer on some sheets.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 11, 2013

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Filed Under

Collateral
Offset
Product
Silkscreen
Stationery

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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