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Lead Image

Trent Design Holiday Card 2012


Production Method




Trent Design

Michael Johns - Designer
Genna Cowsert - Designer
Brian Hartwell - Consulting
Scott McCabe - Copywriter



Gravure Graphics

Trent Design created these lighthearted, self-promotional holiday coasters—along with a companion website and Facebook page—as useful and interactive gifts for existing and future clients. Each coaster features a fun—possibly false—“fact” about the history of coasters for recipients to investigate via the web resources. The project—which they intend to continue as a seasonal series—is an engaging way to keep clients’ desks clean and keep thinking about Trent Design. 




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Neenah / Crane's Lettra / Pearl White / 220 DTC

Number of Colors





Mrs. Eaves - Emigre


Description ---

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Project Description

We wanted to create a functional item this year to present to our clients and future prospects for the holidays. Our piece was to be something that the recipient could interact with and use. We created an integrated marketing campaign by adding a website component and a social media (Facebook) page to enhance the experience.

The package contained a series of three letterpressed coasters printed on Crane's Lettra paper. On the back of each one, we included a "fact" about coasters and their colorful history. Whether they were true or not was for the recipient to decide.

The recipient was invited to continue the fact finding experience by visiting as well as share their own fact or fiction trivia about coasters/beermats on the "Furniture Protection Guild" Facebook page.

We plan to continue this tradition throughout the year, putting out a series of custom coasters every season for our clients, current and future, to appreciate and use.

Production Lesson(s)

It was an adventure creating these coasters. We wanted to bring our clients an extremely high quality, functional piece and with that, came many complications. Paper thickness, tightness of registration, and turnaround time all contributed to this project. We started our design in October and it was completed the first week of December.

This is our third time working with letterpress. It does take time but the end result is well worth the wait. The process is just amazing and the quality you achieve with such an output is really beautiful.

One thing that we have learned during this process is, if you want to letterpress something in three colors, simplify your design or incorporate the overlap of colors into your design. Otherwise you may stress out your printer ;) ”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 10, 2013


Filed Under

Holiday Card


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End