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BROWSE


Lead Image

Two Letter Words

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Production Method

Offset

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Design

Alex Fuller

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Printing

Shapco

In this saddle-stiched book, Alex Fuller presents a type experiment, which examines formal relationships between characters in two letter words by way of creating two-color monograms. It could also be seen as seizing a chance to play with the newly released Neue Haas Grotesk. The entire project is an exercise in extreme simplicity that has this wanton minimalist enthusiast salivating. 

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Client

Self-promotion


Quantity Produced

250


Production Cost

$2500


Production Time

2 weeks

Dimensions (Width × Height × Depth)

5 × 7 × .15 in


Page Count

32


Paper Stock

Mohawk / Via / Smooth, Natural / 65 C
Mohawk / Via / Smooth, Natural / 70 T


Number of Colors

2

Varnishes


Binding

Saddle Stitch (red coated staples)


Typography

Neue Haas Grotesk Bold

This piece is available for purchase for $20


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Project Description

Two Letter Words explores the combination of abstracted letterforms and the resulting words and marks they create.

Production Lesson(s)

This is the 5th book Shapco has printed for me. Developing a solid relationship with a printer can help move projects quickly and efficiently. I know exactly what to expect and that allows me to focus on the idea.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 31, 2013

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Filed Under

Books
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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