ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

Stanley Furniture Rebrand Launch Party Invitations

---

Production Method

Letterpress

---

Design

MODE

John Pietrafesa, Creative Director
Maxim Vakhovskiy, Art Director
Ryan Simpson, Designer
Lauren Bickerstaff, Copywriter

---

Printing

Henry + Co.

The texture created by foil and embossing along with the excellently-executed, ornate details raise the tactile sense of sophistication on these cards. Extra touches like these go a long way towards instilling a sense of luxury and quality. 

---

Client

Stanley Furniture


Quantity Produced

2,000/3,000


Production Cost


Production Time

1 Month

Dimensions (Width × Height × Depth)

Las Vegas Invitation: 5.75 × 9.25 in
High Point Invitation: 6.75 × 6.75 in


Page Count


Paper Stock

Neenah / Classic Crest / Patriot Blue / 130C
Neenah / Classic Crest / Avon Brilliant White / 165C


Number of Colors

2 Foils/1 Foil + 2 Spot Colors

Varnishes


Binding


Typography

Bahnson (Custom)
Sentinel

 


Description
Description
Description
Description
Description ---

Recent Posts


Previous


Next

Project Description

To coincide with an extensive rebranding effort for the luxury home furnishings maker, Stanley Furniture, MODE developed invitations to their flagship showroom grand openings and brand launch parties. The goal was to re-introduce an organization with decades of heritage as a fresh, new and exciting gateway to luxury. The invitations were to be the first impression of the "new" Stanley to the company's most important and influential audience, a hand-selected group of highly respected interior designers and retailers. They had to capture the exquisite and thoughtfully detailed nature of the product, the new showrooms and the events themselves which were held on both coasts, in Las Vegas and High Point, North Carolina.

Production Lesson(s)

We explored the relationship between the width of stroke within the design and the depth of emboss impression. The thinner strokes with deep impressions, depending on stock, may cut through the paper.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

August 1, 2013

---

Filed Under

Invitations
Letterpress

---

Tagged with





---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End