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BROWSE


Lead Image

The Atlas & The Guide

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Production Method

Offset
Silkscreen

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Design

Darius Ou

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Printing

Unusual Print Inc

These two well-designed books contain everything you never knew you needed to know about Singapore’s Arowanas fish: from the history of the Arowanas trade to the relationship between the fish and the farm owners, the Yap brothers, to how to set up and maintain an aquarium. The pages are graced with crystal-clear typography, distinct diagrams, and excellent illustrations. 

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Client

Qian Hu


Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)

The Atlas: 8.27 × 11.69 in
The Aquarium Guide: 5.83 × 8.27 in


Page Count


Paper Stock

Malmero / Malmero / Blue / 100
Malmero / Malmero / Peach / 80


Number of Colors

Varnishes


Binding

Thread-bound


Typography

Riven
Lydian

 


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Project Description

Qian Hu Fish Farm is a global integrated ornamental fish service provider and manufacturer of aquarium and pet accessories, from Singapore.

As pioneers in breeding of Arowanas in Singapore, this publication, The Atlas of Singapore Arowanas showcases locally bred Arowanas and the history of the trade. This publication also explores the relationship between the fishes and the Yap brothers. (Owners of the farm)

The Aquarium Guide is a dual-language complimentary guidebook that explores and educates amateur fish keepers/hobbyists on setting up and maintaining an aquarium. A copy is given to customers who purchase Qian Hu's fishes from the farm or retail spaces.

Production Lesson(s)

I've learnt that even when you have felt that you have everything in line and ready for production, things might still happen and we should always stay focused and be adaptable to changes when realizing our concept into actual products.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 28, 2013

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Filed Under

Books
Offset
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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