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Lead Image

Cousins Design used positive and negative space to give their business cards a sense of depth and texture. This is a good example of the range achievable when designers get creative with one color and letterpress. 




Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock


Number of Colors

Silver ink with red edge painting




Trade Gothic


Description ---

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Project Description

We wanted to experiment a touch with our latest cards using positive and negative space and the beautiful results attained from letterpress printing. The sunken area of fine dots creates a very tactile card and gives the false impression that the logo and name is embossed on the front. We chose a metallic silver ink to catch the light complimented by the vibrant red edge painting to subtly lift the monotone design.

English printers Typoretum were responsible for the printing using Dark Grey 540gsm Colourplan printed PMS 877 silver on both sides and PMS 485 Red Edge painting

Production Lesson(s)

Letterpress is beautiful.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 6, 2013


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End