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BROWSE


Lead Image

Cousins Design used positive and negative space to give their business cards a sense of depth and texture. This is a good example of the range achievable when designers get creative with one color and letterpress. 

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Client

Self


Quantity Produced

500


Production Cost

$662.58


Production Time

2 weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

540gsm


Number of Colors

Silver ink with red edge painting

Varnishes


Binding


Typography

Rockwell
Trade Gothic

 


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Project Description

We wanted to experiment a touch with our latest cards using positive and negative space and the beautiful results attained from letterpress printing. The sunken area of fine dots creates a very tactile card and gives the false impression that the logo and name is embossed on the front. We chose a metallic silver ink to catch the light complimented by the vibrant red edge painting to subtly lift the monotone design.

English printers Typoretum were responsible for the printing using Dark Grey 540gsm Colourplan printed PMS 877 silver on both sides and PMS 485 Red Edge painting

Production Lesson(s)

Letterpress is beautiful.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 6, 2013

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Filed Under

Business Cards
Letterpress

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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