ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Graduation Project: Urban Dysphoria And The Spectra Of Anonymity In Contemporary Metropolis


Production Method




Cristina Myung Sun Gu

Tutor [Graduation Project]: Prof. Dr. Luís Antônio Jorge



Cristina Myung Sun Gu

This thesis project experiments with George Perec’s “A Man Asleep” through multiple modes of interpretation—typography, layout, editing, production, etc. The original second-person novel is divided into three parts, which are each represented by one of three books in the set. For Cristina Myung Sun Gu each design decision provided another angle for interpreting and relaying the story. 



Self-promotion [Graduation Project: College of Architecture and Urbanism of the University of São Paulo]

Quantity Produced


Production Cost


Production Time

6 months

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Markatto / Concetto / Bianco / 250 g/m2
Polen / Soft / 70 g/m2 /
Color Plus / Black / 120 g/m2
Rice Paper + Pergamenata

Number of Colors






Venetian 301


Description ---

Recent Posts



Project Description

A poetic and inter-semiotic translation of George Perec's book, "Un Homme Qui Dort" [1967], through the editing and reorganization of texts from his original work. The pieces were conceived in three parts as artist's books [book objects] in a black box—"Homem Ostra" [Oyster Man], "Multidão" [Multitude] and "Percursos" [Pathways]—in order to explore the relationship between the city and the contemporary man in different levels of confection, narrative and design techniques.

Production Lesson(s)

Developing products that relate to the literary piece, graphic solutions and different printing techniques for each stage, resulted in numerous setbacks between suppliers and materials used.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 18, 2013


Filed Under

Self promotion


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End