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BROWSE


Lead Image

For this extensive examination of Robert Longo’s photorealistic charcoal drawings—complete with essays on the artist’s recurring themes—the printer used a tri-tone process to achieve the superlative color depth the artwork commands. The tome is finished off with a half-cloth, chipboard cover, which gives a sense the book will reveal a connection to the process behind the artist’s impeccably finished pieces. 

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Client

Hatje Cantz


Quantity Produced

4,000


Production Cost


Production Time

2-3 months

Dimensions (Width × Height × Depth)

10.16 × 11.93 × 1.3 in


Page Count

252


Paper Stock

Munken Lynx  / 170 g/qm


Number of Colors

Two blacks + Light grey

Varnishes

Semi-matte


Binding

Half-cloth
Thread-stitching


Typography

News Gothic Demi
News Gothic Demi Italic
Pica 10 Pitch BT Roman
Bureau Grotesque ThreeSeven

 


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Project Description

The enormous, photorealistic charcoal drawings by American artist Robert Longo (*1953 in Brooklyn, New York) show the beauty and horror of the present day and age. This large-format, elaborately designed book, printed on natural paper using a tritone process, bound in half cloth and distributed in four different cover designs, has been created in close collaboration with the artist and affords a comprehensive overview of his charcoal drawings from the past decade. The book was awarded by "The Most Beautiful German Books Prize." It also received a certificate of honor by "The Best Book Design from all over the World."

Production Lesson(s)

While producing this book we learned how to reach the optimal colour depth without losing all the little details of the photorealistic charcoal drawings. For this we made a lot of test printings in many different paper grades using the tritone process.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 4, 2013

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Filed Under

Books
Offset

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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