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BROWSE


Lead Image

For this extensive examination of Robert Longo’s photorealistic charcoal drawings—complete with essays on the artist’s recurring themes—the printer used a tri-tone process to achieve the superlative color depth the artwork commands. The tome is finished off with a half-cloth, chipboard cover, which gives a sense the book will reveal a connection to the process behind the artist’s impeccably finished pieces. 

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Client

Hatje Cantz


Quantity Produced

4,000


Production Cost


Production Time

2-3 months

Dimensions (Width × Height × Depth)

10.16 × 11.93 × 1.3 in


Page Count

252


Paper Stock

Munken Lynx  / 170 g/qm


Number of Colors

Two blacks + Light grey

Varnishes

Semi-matte


Binding

Half-cloth
Thread-stitching


Typography

News Gothic Demi
News Gothic Demi Italic
Pica 10 Pitch BT Roman
Bureau Grotesque ThreeSeven

 


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Project Description

The enormous, photorealistic charcoal drawings by American artist Robert Longo (*1953 in Brooklyn, New York) show the beauty and horror of the present day and age. This large-format, elaborately designed book, printed on natural paper using a tritone process, bound in half cloth and distributed in four different cover designs, has been created in close collaboration with the artist and affords a comprehensive overview of his charcoal drawings from the past decade. The book was awarded by "The Most Beautiful German Books Prize." It also received a certificate of honor by "The Best Book Design from all over the World."

Production Lesson(s)

While producing this book we learned how to reach the optimal colour depth without losing all the little details of the photorealistic charcoal drawings. For this we made a lot of test printings in many different paper grades using the tritone process.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 4, 2013

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Filed Under

Books
Offset

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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