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BROWSE


Lead Image

Shakespeare at Pratt Poster Series

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Production Method

Laser-Cut

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Design

Esther Li

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Printing

Esther Li

These posters are crafted from laser-cut plexiglass and found natural elements. In each poster, a quote from the Shakespeare plays it promotes is embedded in natural elements, which tie into aspects of the stories. 

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Client


Quantity Produced

3


Production Cost

$200


Production Time

2 weeks

Dimensions (Width × Height × Depth)

12 × 18 × .5 in


Page Count


Paper Stock


Number of Colors

Varnishes


Binding


Typography

Miller
Giotto
Book Antiqua

 


Description
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Project Description

This is a two-part poster series for Shakespeare at Pratt for the two plays Hamlet and Macbeth. The posters are three dimensional and are made of plexiglass cases, each half an inch thick with some sort of natural element within the case that relates to the play. Because of Pratt's natural and green campus, I wanted to create posters that utilized materials from the earth, dirt and sticks respectively. The letters are cut from plexiglass and within the case, so that the quotations appear immersed in the natural element. The information about each play is laser etched on the surface.

Hamlet: "O, that this too too solid flesh would melt."
This quotation is from Hamlet's first soliloquy and is about death, a theme that is very present throughout the play. The cemetery dirt that surrounds the type is meant to bury the type.

Macbeth: "What, can the devil speak true?"
This quotation touches on the many prophecies that exist in the play. The initial prophecy telling Macbeth that will become king. Then the final prophecy states that his crown is safe until the Birnam Woods move, which he believes will never happen, but as the opposing army attacks Macbeth, they bring sticks from the Birnam Woods, thus moving the forest and that is when Macbeth knows that his reign is over. The type is meant to look attacked by the sticks within the case.

Production Lesson(s)

There were very many challenges with creating an air tight case with plexi as well as laser cutting letters out of plexi. First, creating the case was very difficult because we had to make sure all the measurements and angles of each side was perfect. I ended up having a lot of problems with the measurements and required sealant to ensure that dirt wouldn't fall out of the case. The case for the Macbeth poster was much more forgiving because small holes did not cause a huge problem. Also, there was the problem of how to glue together the pieces. Super glue left chemical residue and what was required was special glue for plexi. I used one called "Plastic Surgeon" which was fast drying and clear, which was great. I also tried Weld On which was good, but took 5 minutes to dry and hold in place. I eventually used weld on to get the letters to stick to the backs of the case so they wouldn't move.

Another major problem was laser cutting the letters individually. Not only did it take a long time, a lot of the letters also did not cut through so it was a process of constantly recutting and carefully pushing the letters out without breaking them.

Finally, I had a major problem with the Hamlet (dirt) poster because soil is moist, it leads to condensation in a enclosed case and that caused many problems. But in the end, I drilled air holes at the top so that there was some sort of breathing room.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 5, 2013

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Filed Under

Laser-Cut
Posters

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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