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Lead Image

We Are The Rhoads 2013 Book


Production Method

Foil stamp



Hum Creative

Kate Harmer
Drew Hamlet




This promotional book for a husband-and-wife photography duo takes the audience through a series of stories and lets them get lost in the images’ intriguing narratives. Nice printing trick: the foil stamp on the cover is the same size as the stamp on the pull cards, which saves cost and adds continuity to the project. 



Chris and Sarah Rhoads

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

15 × 11 in

Page Count

Paper Stock

Number of Colors


Gold Foil




Description ---

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Project Description

Annual promo book for husband-wife photographer duo We Are The Rhoads. Giant book with huge photographs and perforated postcards, offering viewers a smaller keepsake for their walls. The art house aesthetic walks you through a series of stories, with an open flow to let viewers get lost in the beautiful images and intriguing narratives.

Production Lesson(s)

Making the foil stamp on the cover the same size as the pull cards to save cost. Also fudging texture on the paper to make it feel like newsprint/web sheets.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 30, 2013


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Foil stamp


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End