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Lead Image

We Are The Rhoads 2013 Book


Production Method

Foil stamp



Hum Creative

Kate Harmer
Drew Hamlet




This promotional book for a husband-and-wife photography duo takes the audience through a series of stories and lets them get lost in the images’ intriguing narratives. Nice printing trick: the foil stamp on the cover is the same size as the stamp on the pull cards, which saves cost and adds continuity to the project. 



Chris and Sarah Rhoads

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

15 × 11 in

Page Count

Paper Stock

Number of Colors


Gold Foil




Description ---

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Project Description

Annual promo book for husband-wife photographer duo We Are The Rhoads. Giant book with huge photographs and perforated postcards, offering viewers a smaller keepsake for their walls. The art house aesthetic walks you through a series of stories, with an open flow to let viewers get lost in the beautiful images and intriguing narratives.

Production Lesson(s)

Making the foil stamp on the cover the same size as the pull cards to save cost. Also fudging texture on the paper to make it feel like newsprint/web sheets.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 30, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End