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BROWSE


Lead Image

Willow Tree

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Production Method

Emboss
Offset

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Design

Bunch Design

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Printing

Print Cerovski

The application and design of these pieces feel like it strikes a balance between traditional arts and crafts movement expressions and minimal modern miens. The verging-on-decorative monogram harkens back to the arts and crafts movement, while minimalism reins in the sans serif wordmark and overall applications. 

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Client

Willow Tree Stationery, Notebooks, Coffee Pottery


Quantity Produced

Business Cards: 2 different cards, 250 each
Letterheads: 500
With Compliment Slips: 2 different cards, 250 each
Envelopes: 250
Notebooks: 2 different notebooks, 100 each
Coffee Pottery: 2 sizes, 50 each


Production Cost

$5,652


Production Time

3 weeks

Dimensions (Width × Height × Depth)

Business Cards: 3.35 × 2.17 in
Letterhead: 8.27 × 11.69 in
With Compliment Slips: 5.83 × 4.13 in
Envelopes: 9.02 × 12.76 in
Notebooks: 5.83 × 8.27 in
Coffee Pottery: 3.15 × 2, 2 × 2


Page Count

Notebooks: 100 pages / 50 sheets


Paper Stock

Fedrigoni Sirio Color Sabbia (140 & 350 gsm)


Number of Colors

1 (black)

Varnishes


Binding

A mix of embosses, carved in seals and simulated watermarks—achieved with an oil-based ink—across purple cloth, black leather, slightly structured Fedrigoni Sirio Color stock and handmade coffee pottery


Typography

GT Walsheim

 


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Project Description

Bunch has designed a new but traditional looking identity for Willow Tree, London's leading business consultancy.

Bunch worked in close collaboration with typographer Spencer Charles to develop a bespoke WT monogram, which was executed as a mix of embosses, carved in seals and simulated watermarks—achieved with an oil-based ink—across purple cloth, black leather, slightly structured Fedrigoni Sirio Color stock and handmade coffee pottery, the solution embraces a crafted sensibility alongside a more contemporary use of space and type.

The mark functions well as a distinctive, well illustrated and uniting element that appropriately utilises the traditional crafted origins of the monogram to convey a more personal and individualised business practice.

Production Lesson(s)

Lesson 01:
Seeing that we were only doing a small run, we had to create a simulation of the watermark, instead of the real one. This had be done by using special oil based litho colour on letterheads. We found the letterheads had to be printed both sides because of the thick 140 gsm stock.

Lesson 02:
Coffee pottery production was an interesting process. Custom made pottery is not that hard to manufacture. We had a good handmade setup and we were able to produce quickly. Carved-in seals were created and used at the bottom of the cup, and in the end they all seemed quite compliant, but getting the inside matt colour was an issue. Matt colours are hard to get by, and tests didn't prove to work that well, so we decided to keep them as they were.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 8, 2013

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Filed Under

Business Cards
Collateral
Emboss
Offset
Stationery

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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