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BROWSE


Lead Image

Fogg Promotional Materials

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Production Method

Offset
Silkscreen

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Design

Bunch

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Printing

Bunch

Bunch explored a “borderless” theme in all aspects—design, production processes, and materials—throughout this wide collection of marketing materials for Fogg. The amorphous blob is a nice contrast against the rigid technical typography. It livens up the mood and expresses the sense of borderless freedom. 

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Client

Fogg Mobile AB


Quantity Produced


Production Cost

$10,000


Production Time

Two weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

Varnishes


Binding


Typography

Foundry Gridnik

 


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Project Description

Fogg is a global Internet access solution. With Fogg travelers can now stay online when traveling for a favorable fixed cost.

Bunch developed the identity based on the brand directions that were conceived by the suprb Kurppa Hosk. A stark and somewhat technical visual foundation is complemented by an inspiring blob—while digital in nature, its 3D model carefully combines light, texture and space which brings depth in both print and digital format while maintaining its poetic essence.

Also in charge of print production, Bunch was able to produce materials with great attention to detail, where the "borderless" theme is explored not only through typography and visuals but also materials, print processes and finishes.

Production Lesson(s)

Good organization is crucial!”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 26, 2013

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Filed Under

Collateral
Offset
Packaging
Silkscreen
Stationery

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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