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BROWSE


Lead Image

University of the Arts Viewbook

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Production Method

Emboss
Offset

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Design

160over90

See extended credits in project description.

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Printing

Riegel Printing

160over90 created the 2013 – 14 viewbook for UArts in Philadelphia on a short timeline so there was very little time for second-guessing or over-analyzing. They had to trust their instincts and go for it. In the end, they say the viewbook is a testament to the all-nighters they all put in as students. 

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Client

The University of the Arts in Philadelphia


Quantity Produced

50,000


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

6.25 × 8.75 × .25 in


Page Count

104


Paper Stock

Finch Fine / Antique Cover / 130 lb
Soperset Text / 67.5 lb


Number of Colors

6

Varnishes

1


Binding

Perfect


Typography

Brandon Grotesque
Chronicle
Custom

 


Description
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Project Description

When you go to art school you get used to pulling all-nighters.

When University of the Arts came to us as a client this summer, they were facing a tight deadline for producing their current year's viewbook. When they offered the project to us as a last-minute assignment we knew it was going to take a few all-nighters to pull off.

Working together, UArts and our account team outlined an aggressive plan to meet their deadline. Being blocks away from one another right here in Center City Philadelphia certainly helped speed things along. Instead of limiting us, the tight timeline was actually very liberating. As a creative team, we didn't have time to overanalyze things.

We created a custom type treatment to demonstrate how they help students come into their own and develop themselves into more complete artists. On the cover, a combination of embossing and debossing provide an added level of detail that represents the depth of the UArts education. Trusting our instincts served us well considering many of us here were the book's intended audience not too long ago.

Chief Creative Officer: Darryl Cilli
Executive Creative Director: Jim Walls Director of Client Services: John Campanella
Creative Director: Greg Ash
Designer: Taylor Goad
Copywriter: Kris Blake
Production Artist: Mary Olson
Account Supervisor: Ryan Brown
Account Executive: Allison Isaacs

Production Lesson(s)

While we were working non-stop on our end, our effort here was only matched by the team from UArts and a lot of cooperation of Riegel Printing. And while it wasn't our ideal process, in this circumstance the limited timetable was refreshing. UArts' 2013 – 2014 viewbook stands as a testament to the all-nighters we all put in, and it will serve as a bar we look forward to surpassing this year when we have a little more time.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 11, 2013

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Filed Under

Emboss
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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