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BROWSE


Lead Image

Apinya Thai Food Co. Labels

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Production Method

Digital

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Design

Apsara

Photography: Hannah Ross

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Printing

Century Label

The labels for this line of Thai sauces incorporate Thai cultural elements and acknowledge design facets from existing Thai food packaging. The octopus looks like it is really enjoying these sauces. Having the ingredients wrapped in its tentacles is a cute touch. 

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Client

Apinya Thai Food Co.


Quantity Produced

9,000


Production Cost

$1,080


Production Time

20 days

Dimensions (Width × Height × Depth)

3 × 4 in


Page Count

1 (three labels)


Paper Stock

Bottle label: Clear polypropylene
Top label: Bright silver paper


Number of Colors

6 (4cp+2 hits white+red foil)

Varnishes

Glossy laminate


Binding


Typography

Layiji Rudon
FF Good

 


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Project Description

The creative team designed the overall brand for Apinya Thai Food Co. based on extensive research of Thai cultural design elements and existing Thai food packaging. The brief required that the product be quickly visually recognizable, include references to Thai culture, and focus on details to convey a high-quality product. The label artwork was custom illustrated to reflect a “maximal” aesthetic of Thai design while staying visually balanced.

The octopus character is unique, eye-catching, and real octopus pairs well with the hot sauce itself. A clear label was used to include the bright color of the sauce as part of the design. The octopus’s tentacles showcase the main ingredients and he even has a mouth full of the sauce if you look closely.

Production Lesson(s)

The first time these were printed, the polypropylene was too thin and melted as the bottles were filled. We had to research thicker varieties that could withstand up to 200-degree heat.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 18, 2013

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Filed Under

Digital
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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