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BROWSE


Lead Image

SALA Fall 2013 Lecture Series Poster

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Production Method

Offset

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Design

Public Architecture + Communication

Creative Director: Susan Mavor
Designer: Harry Olson

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Printing

Printworks

Modern design done well: This poster is a great example of the kind of design that requires a lot of work and thought, but does not stand out as heavily designed in the finished product. The project was pulled off using only two PMS colors, and as the poster unfolds each “frame” presents information about the lecturers amidst geometric construction and deconstruction of form. The posters are attractive, useful, and economical, and the designers made it look easy. 

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Client

UBC School of Architecture and Landscape Architecture


Quantity Produced

1,500


Production Cost


Production Time

3 days

Dimensions (Width × Height × Depth)

17 × 26 in


Page Count


Paper Stock

Uncoated / 50 lb


Number of Colors

2

Varnishes


Binding


Typography

Univers LT Std
Whitney

 


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Project Description

UBC School of Architecture and Landscape Architecture contributes significantly to the dialogue, education, research and innovation within the architecture and landscape architecture professions and plays a positive role at UBC. The SALA Lecture Series invites international designers across the world to speak at the school. The poster captures the construction and deconstruction of form when unfolding the poster. The information for the talks are placed in line within the positive and negative spaces creating a sense of play while maintaining structure.

Production Lesson(s)

The challenges that we faced while producing the project were getting the right overprint color at the press stage. We leveraged two PMS colors to create an engaging poster and remain on budget for our client. We used PMS 5503U and PMS 1655U to achieve a rich dark orange with enough contrast for the design.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 18, 2013

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Filed Under

Offset
Posters

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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