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BROWSE


Lead Image

2014 Matter New Year Package

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Production Method

Foil stamp
Offset

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Design

Matter Strategic Design

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Printing

Springfield Graphics

Matter’s annual holiday promotional pieces have developed a theme of reusing the foil dieline in different positions to achieve different-but-related pieces. This year, the repeated element contains a T.S. Elliot quote that contributes to the overall piece’s poetic integrity. And once again, the firm has generated a splendid reminder for clients and potential clients that Matter is there to help them “matter to those who matter most to them.” 

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Client

Self-Promotion


Quantity Produced

100


Production Cost


Production Time

Dimensions (Width × Height × Depth)

Posters: 18 × 24 in
Mailing tube: 19 × 3 in


Page Count


Paper Stock

Cougar / Natural Text / 80lb


Number of Colors

Poster 1 and Tube: 1 color (PMS Gold 871)
Posters 2 and 3: 4 colour + gold foil

Varnishes


Binding


Typography

Didot (modified)

 


2014 Matter New Year Package
2014 Matter New Year Package
2014 Matter New Year Package
2014 Matter New Year Package
2014 Matter New Year Package
2014 Matter New Year Package
2014 Matter New Year Package
2014 Matter New Year Package
2014 Matter New Year Package
2014 Matter New Year Package
2014 Matter New Year Package
2014 Matter New Year Package ---

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Project Description

Every January, Matter Strategic Design creates a piece for all current and prospective clients with the same design objectives—it has to be smart, beautiful, highlight the new year, and be something useful so that the recipient will keep it, and therefore the brand, top of their mind. This year's piece notepad masquerading as 2 foil-stamped posters. Recipients are encouraged to get personal by dividing each poster into its 14 perforated pieces of notepaper and write a message to someone who matters to them. All distributed in a custom, telescopic mailing tube.

Production Lesson(s)

Much like previous promotions, we reused the foil dieline on both posters. By simply changing the position of the foil we get the impression of having multiple artworks without incurring the cost of additional dielines.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 25, 2014

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Filed Under

Foil stamp
Offset
Packaging
Posters

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End