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Projet 67: Business Card, Menu, & Gift Card
Production Method
Foil stamp
Offset
Design
Philippe Cossette / Akufen
Printing
Completement Litho
The concept, branding and design for Montreal’s Projet 67 take inspiration from the 1967 Internaltional and Universal Exposition (Expo 67). The logo—stamped in gold foil on the restaurant’s printed materials—takes its geometric shape from the USA pavilion. Then, with updates in the color palette, the design aesthetic follows the International Typographic Style, which was still popular but coming to a close at the end of the 1960s.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Cougar / Natural
Number of Colors
1 + foil
Varnishes
–
Binding
–
Typography
Helvetica, Futura
Project Description
The mission of Montreal-based restaurant, Projet 67, is to let diners discover other culinary cultures in the same way the Universal Exposition (Expo 67) brought the world to Montreal in 1967. The menu changes every season, inspired by the heritage of different countries which were present to the original Expo 67.The logo is a representation of the USA pavilion, which is the emblem of the Expo since its impressive burning in 1976. The graphic design reflects the non-traditional and modern layout of this era.
Note: Soixante-sept means Sixty-seven in French.
Production Lesson(s)
Hand stamping can be really time consuming, but always gives great results!
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 28, 2014
Filed Under
Business Cards
Foil stamp
Gift Certificate
Offset
Tagged with
Gold Foil
Helvetica
International Typographic Style
Swiss Style
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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