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Lead Image

This workbook for naming companies and products comes from the Creative Director at Berkeley-based naming and branding firm A Hundred Monkeys, Eli Altman. From the foil-stamped cover through the two-color printed pages this book is a quality piece of work. Boon Design nailed the workbook look and feel with sturdy materials, large type, and retro illustrations. We are particularly fond of the depth and creativity printed in only two Pantone colors. 

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Client

ExtraCurricular Press


Quantity Produced

1,000


Production Cost


Production Time

4 months

Dimensions (Width × Height × Depth)

6 × 9 × 0.5 in


Page Count

125


Paper Stock


Number of Colors

2 PMS

Varnishes


Binding

Casebound with head and tail bands.


Typography

Fakt Slab Pro
Fakt Pro

This piece is available for purchase for $31.99


Don't Call It That: A Naming Workbook
Don't Call It That: A Naming Workbook
Don't Call It That: A Naming Workbook
Don't Call It That: A Naming Workbook
Don't Call It That: A Naming Workbook
Don't Call It That: A Naming Workbook
Don't Call It That: A Naming Workbook ---

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Project Description

DON'T CALL IT THAT is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand. The design approach was to make a workbook that is useful, engaging, and able to speak to a widely diverse audience.

Production Lesson(s)

Asking for loose color, even on simple two color spot illustrations, is always a good idea.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 24, 2014

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Filed Under

Books
Foil stamp
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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