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BROWSE


Lead Image

Meers Holiday Gift Coasters

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Production Method

Letterpress

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Design

Meers

Dave Thornhill, Creative Director
Emily Austin, Designer
Kate Fitch, Copywriter

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Printing

Skylab Letterpress

Last year Meers wanted to distribute a holiday gift their clients and friends could use all year long. These coasters are a fun way to express Meers’ new brand. They also reinforce their sense of taste and give clients a spirited reminder that they are always there to help. Each set of letterpresses drink mats features a line from Meers’ manifesto on one side, a drink recipe on the other, and comes packaged in a snazzy wooden caddy. 

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Client

Self-promotion


Quantity Produced

150


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

Varnishes


Binding


Typography

 


Meers Holiday Gift: Coasters
Meers Holiday Gift: Coasters
Meers Holiday Gift: Coasters
Meers Holiday Gift: Coasters
Meers Holiday Gift: Coasters
Meers Holiday Gift: Coasters
Meers Holiday Gift: Coasters
Meers Holiday Gift: Coasters
Meers Holiday Gift: Coasters
Meers Holiday Gift: Coasters
Meers Holiday Gift: Coasters
Meers Holiday Gift: Coasters ---

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Project Description

This holiday season, Meers wanted to give a gift with staying power—not just another card that would get thrown in the trash. We also wanted this gift to reflect our new brand, “Love Something,” that had launched just a month earlier. The theme for the gift was “Love Holiday Cheer(s).” To bring this to life, we created letterpress coasters with lines from the Meers manifesto. Each saying was paired with a drink recipe for recipients to make throughout the year. The coasters were packaged in a custom wooden sleeve, tied with twine and garnished with a cinnamon stick, for added flavor.

Production Lesson(s)

Everything about this holiday gift to our clients was custom-built, from the coasters themselves to the walnut caddies in which they live. Coordinating so many separate elements is never easy, but getting everything designed, printed, assembled, and mailed out in two weeks made things even harder. Against the time crunch's wishes we agonized over paper choice, stain colors, and nit-picking the files, but it's the small details that make a huge impact. As it turns out, sometimes it's to everyone's benefit to sweat the small stuff.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 3, 2014

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Filed Under

Coasters
Holiday Gift
Letterpress

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End