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BROWSE


Lead Image

Sitka Salmon is a community supported fishery in Alaska that ships to homes in the Midwest. Opting to personalize customer communication, this spread of identity materials contains handwritten notes and specific data on where each fish comes from. What a catch!  

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Client

Sitka Salmon Shares


Quantity Produced

5,000


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

80#, 100#


Number of Colors

1c and 4c

Varnishes


Binding


Typography

Veneer
Liberator
LHF Antique Half Block
American Typewriter

 


Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding
Sitka Salmon Shares Branding ---

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Project Description

Sitka Salmon Shares is a Community Supported Fishery (CSF) in Sitka, Alaska that ships high quality King, Coho, and Sockeye Salmon direct to Midwestern homes throughout the fishing season. There are dozens of touch points in this experience, including a custom delivery box, hand-written thank you notes from fishermen, buying guides, atmospheric postcards, sustainability information, business cards, envelopes, stickers and a robust sales folder / packet.

Production Lesson(s)

This was our first project with a dedicated print budget. It was a fun challenge deciding which pieces to invest in and which ones to run more affordably. Luckily, we were able to print everything locally which meant the color matching problems we've had in the past (when dancing between offset and digital) were avoided, though this is more of a reflection on how great the guys at Faulkenberg are, than any of our production prowess.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

June 30, 2014

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Filed Under

Digital
Identity Materials
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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