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BROWSE


Lead Image

Trans/FORM

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Production Method

Offset

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Design

Emma Wright

David Liss, Exhibition curator and Sterling Road photography
Dory Smith, Project Coordinator and interviews editor
Toni Hafkenscheid + Jennifer Rose Sciarrino, Exhibition photography

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Printing

Andora Graphics

Exploring novel approaches to traditional techniques, the 8 artists featured in the Museum of Contemporary Canadian Art’s trans/FORM all use low-tech methods to reveal meaning through medium. Utilizing a similar mixing and matching of processes, designer Emma Wright juxtaposes muted one color pages with bright white, CMYK ones to create a dichotomy that emphasizes texture and materiality.  

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Client

Museum of Contemporary Canadian Art


Quantity Produced

500


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count

144


Paper Stock


Number of Colors

CMYK + 1PMS

Varnishes


Binding

Perfect


Typography

Futura

 


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Project Description

The 8 participating artists are known for their exploration of new approaches in art making, while using traditional means (painting, sculpture etc.) in lo-tech ways that also reveal meaning through the materiality of the works. The texture and materiality in the work was a big inspiration for the production and design. Alternating papers and printing processes reveal the make up and construction of the book, much like the works shown utilize multiple processes and materials. A load of thumbnails and spaced out letters on opening pages both follow and reveal the grid used in the design.

Production Lesson(s)

Working with a printer that has suggestions and will accommodate loads of quote requests is key. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

June 4, 2014

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Filed Under

Catalogues
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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