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BROWSE
Way Huge Packaging
Production Method
Digital
Flexography
Hot stamp
Offset
Silkscreen
Design
Dunlop Manufacturing, Inc.
President: Jimmy Dunlop
Creative Director: Joey Tosi
Art Director: Graham Shaw
Senior Designer: Justin Butler
Photographer: Mick Waller
Production Artist: Hank Alva
Illustrator: Dirty Donny Gillies
Printing
Various
Reinforcing the “campy, sleazy 1970s vibe of the Way Huge brand” Illustrator Dirty Donny Gillies’ limited edition, 420 friendly Swollen Pickel pedal for Dunlop comes with an individually numbered hotel key tag instead of paper certificate.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
4
Varnishes
–
Binding
–
Typography
Hand drawn
Truckin'
Cooper Black
Helvetica
Project Description
The look of the Way Huge pedals themselves has traditionally consisted of a quirky display typeface coupled with an equally quirky/juvenile double-entendre product name and fluorescent anodized aluminum housings. For the limited edition Swollen Pickle (limited to 1,000 units), we saw an opportunity to do something different. We collaborated with famed underground rock artist Dirty Donny Gilles, and his illustration of the Swollen Pickle character brings the face of the pedal to life with a garish 4 color silkscreen. Also, instead of identifying the 1,000 packages with a traditional limited edition paper certificate, we reinforced the campy, sleazy '70s vibe of the Way Huge brand by producing individually numbered vintage-style hotel key tags.The limited edition package includes: a Swollen Pickle stomp box, product manual, fluorescent PMS 802C buttons & individually numbered hotel key tag.
Production Lesson(s)
When printing a complex screen print, it's important to note screen order in your files. When the first articles came through the door, a few colors were getting buried in the printing process. Adjusting the screen order from lightest to darkest fixed all our problems!
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 20, 2014
Filed Under
Digital
Flexography
Hot stamp
Offset
Packaging
Silkscreen
Tagged with
packaging
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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