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BROWSE


Lead Image

Documenting the work and exchanges between collaborating artists in South Korea and Singapore, this pamphlet uses the metaphor of camera obscura to convey the swapping of location. While matching Pantones to paper stock was one hurdle of the project, smooth transitions across the gutter is another subtle production triumph.  

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Client

The Substation


Quantity Produced

2,000


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

2

Varnishes


Binding

Saddle-stitched


Typography

Akkurat

 


The Substation Brochure
The Substation Brochure
The Substation Brochure
The Substation Brochure
The Substation Brochure
The Substation Brochure
The Substation Brochure
The Substation Brochure ---

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Project Description

Promotional poster and exhibition brochure for "€˜The Substation Seoul Art Space Mullae Project Part One 2013/14"€™. The exhibition, jointly organised by The Substation and Seoul Art Space Mullae, featured the outcomes of an artistic exchange between a pair of Singaporean and South Korean artists during a residency programme in Singapore. The group would continue a second residency in South Korea and would later exhibit the outcomes in Seoul.

Inspired by the exchange of letters and photographs of the view from the studio windows between the artists prior to their residency in Singapore, the idea of the camera obscura is used as a metaphor for the concept for the exhibition identity. Each artist's "window"€ would be exchanged, translated and transformed during the residency while working together in the process of creating their art.

Production Lesson(s)

We've learnt how challenging it was to match coloured paper stocks with printing with Pantone colours, especially in this project where the chosen book block paper comes in limited grammage that was not suitable for the brochure cover.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 24, 2014

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Filed Under

Brochures
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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