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BROWSE


Lead Image

Unruly Gin/Vodka Packaging

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Production Method

Offset

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Design

Hired Guns Creative

Photography: Sean Fenzl

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Printing

Okanagan Label & Print

Symbolizing the Unruly relationship between Wayward Distillers and the bees whose honey they use as the base for their spirits, Hired Guns Creative’s bottle packaging and housing uses combinations of UV varnishes to heighten contrast.  

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Client

Wayward Distillation House


Quantity Produced

300 label sets
3,000 bottle housings


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

Front Label: 4 × 4.6 in.
Back Label: 3.27 × 2.67 in.
Bottle Housing: 3 × 22.12 in.


Page Count


Paper Stock

Fasson / Estate Label No. 8 / White
Chromolux C1s Cover  / 12 point


Number of Colors

3 colours + Copper Foil

Varnishes


Binding


Typography

 


Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging
Unruly Gin/Vodka Packaging ---

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Project Description

Wayward Distillation House is the only distillery in Canada using honey as the base material for their spirits, rather than the more traditional options like barley, potatoes, or corn. Their packaging needed to emphasize this without appearing as though the products taste like honey (because they don't.)

We took Wayward's packaging beyond a simple front / back label and created a housing for the bottle that illustrates the the Unruly partnership that exists between this Wayward distiller and the bees.

The custom vector illustration on these bottles is sure to set them apart in a retail setting and should help create significant buzz about their products as they build up to their September launch.

Production Lesson(s)

Our first inclination was to foil stamp all of the copper-coloured design elements on the bottle housing, but this turned out to be pushing the boundaries of foil stamping past the point of predictability. We then worked with the Heidelberg UV press to try and replicate the look of foil as closely as possible. In the end, the bottle housing was printed on a reflective stock using something Hemlock calls their "Strike-Through Contrast Varnish" method: a Spot UV Gloss on the copper-coloured design elements and a Spot Matte on all the other design elements to enhance the contrast between the two.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 21, 2014

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Filed Under

Offset
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End