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Lead Image

BexBrands Stationery


Production Method

Foil stamp



Bex Brands

Jeremy Dahl, Becky Nelson



In to Ink Letterpress & Fine printing

The clear foil and deep-relief letterpress on BexBrands’ new stationery make keeping in touch a tactile experience.  




Quantity Produced

1,000 each

Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

3.5 × 2 in
8.5 × 11 in
9.5  × 4.125 in
5.5 × 4.25 in

Page Count

Paper Stock

Neenah / Classic Crest / Solar White / 130 DTC, 80T, 100C, 100T

Number of Colors





Helvetica Neue


BexBrands Stationery
BexBrands Stationery
BexBrands Stationery
BexBrands Stationery
BexBrands Stationery
BexBrands Stationery
BexBrands Stationery ---

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Project Description

We wanted to show our clients that quality matters. We went to the best of the best Letterpress printers (In to Ink) and Senekeo Embossing for our clear foil. We used lots of bells and whistles, but there's a lot of restraint in the design, allowing simple, clean type and proper printing prove that even non-designers appreciate stationery with a fine tactile quality.

Production Lesson(s)

Clear foils are difficult to get to the edge ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 11, 2014


Filed Under

Foil stamp


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End