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BROWSE


Lead Image

Meers Business Cards

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Production Method

Letterpress

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Design

Meers

Creative Director: Dave Thornhill
Art Director/Designer: Brandon Bennett

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Printing

Skylab Letterpress

Designed to be personalized, Meers’ edgy business cards speak for themselves.  

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Client

Self-promotion


Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

Varnishes


Binding


Typography

 


Meers Business Cards
Meers Business Cards
Meers Business Cards ---

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Project Description

"Here, take my card." How many times have you heard that phrase and then, months later, completely forgotten how you know the person? To avoid such a fate, we made business cards that could be personalized to the interaction. After a meeting, a Meers employee can add a personal note to the card and create a lasting impression of the exchange. The thick card stock and letterpress design help our cards stand out in a sea of relative sameness.

Production Lesson(s)

We ran into a couple problems during the production of these cards. First off since the stock was so thick, we ran into an issue of cleanly diecutting the cards out. Every time we tried to diecut them with the rounded corners we would get a beveled edge. We went through several rounds to try and perfect this.

Secondly, when we went to color edge the cards we ran into an issue there as well. Simply stated–color edging and rounded corners do not mix well. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 29, 2014

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Filed Under

Business Cards
Letterpress

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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