ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

This book celebrates the Valencian orchard with a gorgeous foil stamped cover and a resourceful balance between black-and-white and color spreads.  

---

Client

Universitat de València


Quantity Produced

700


Production Cost


Production Time

10 working days

Dimensions (Width × Height × Depth)

19 × 26 cm (7.48 × 10.23 in)


Page Count

176


Paper Stock

Cover: KeayKolour Seal 250g
Interior: Gardapat Classica 120g, PopSet Camel 120g


Number of Colors

4+4 / 1+1

Varnishes


Binding

Soft cover + Hot foil stamp


Typography

Nanami Rounded + Plantin

 


Veus per l'Horta
Veus per l'Horta
Veus per l'Horta
Veus per l'Horta
Veus per l'Horta
Veus per l'Horta
Veus per l'Horta
Veus per l'Horta
Veus per l'Horta
Veus per l'Horta
Veus per l'Horta
Veus per l'Horta
Veus per l'Horta ---

Recent Posts


Previous


Next

Project Description

An attempt at an honest, clear and austere design without decorative artifices just as the spirit of the Valencian orchard. We also tried to optimize the printing process to have the least amount of inks possible when editing. We have designed this book for the University of Valencia, the Universitat Politècnica de València and the CSIC Office in Valencia within the VLC/Campus (Valencia International Campus of Excellence).

The book praises the Valencian "horta" (orchard), the natural and social epicentre from which a commitment to contribute to the territory quality of life is articulated using the most important resources of the three institutions which were involved in this study. The project was coordinated by Maria Josep Picó i Garcés and Magda Ruiz Brox, designed by Estudio Menta whilst its graphic editing was directed by Tania Castro and Miguel Lorenzo.

Production Lesson(s)

It was hard work to fit the project into the budget, we adjusted the layout for a nice balance between 4-color spreads and only black spreads.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

September 2, 2014

---

Filed Under

Books
Foil stamp
Offset

---

Tagged with





---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End