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BROWSE


Lead Image

From die-cast pins to offset business cards to a letterpressed menu and vinyl signage, Charlie was a sinner’s branding suite is a bird’s-eye-view of elegant, intentional weirdness. 

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Client

Marquis & Co.


Quantity Produced

200


Production Cost

$300


Production Time

1 week

Dimensions (Width × Height × Depth)

8.5×11 in flat
Scored at 5.5 in when folded


Page Count

1


Paper Stock

French Paper / Pop Tone / Red Hot / 100 C
French Paper / Speckletone / True White / 70 T


Number of Colors

1

Varnishes


Binding

Elastic band


Typography

Chronicle Display Condensed
Chronicle Text
Valuta
Packard
Bank Script D
Lakester

 


Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner.
Charlie was a sinner. ---

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Project Description

We wanted to brand an all vegan cocktail bar in a way that didn't feel vegan at all. We wanted to get people talking and we did that through an odd name paired with an even more strange hawk motif.

Production Lesson(s)

If you're printing a menu for a bar, make sure that your menus are 100% water proof.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 31, 2014

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Filed Under

Collateral
Letterpress
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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