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Lead Image

Detailed, art deco inspired line work and a trio of naturally toned and textured papers paired with metallic gold ink give Heather and Taylor Erickson’s wedding invitation suite a sense of rustic, yet whimsical, timelessness.  

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Client

Heather and Taylor Erickson


Quantity Produced

140


Production Cost


Production Time

Dimensions (Width × Height × Depth)

3 7/8 × 9 1/4 in.


Page Count


Paper Stock

Neenah / STARWHITE Papers / Tiara, Vellum / 100C
Neenah / STARWHITE Papers / Archiva, Vellum / 100C


Number of Colors

Varnishes


Binding


Typography

 


Heather and Taylor Erickson Wedding Invitation
Heather and Taylor Erickson Wedding Invitation
Heather and Taylor Erickson Wedding Invitation
Heather and Taylor Erickson Wedding Invitation
Heather and Taylor Erickson Wedding Invitation
Heather and Taylor Erickson Wedding Invitation
Heather and Taylor Erickson Wedding Invitation
Heather and Taylor Erickson Wedding Invitation
Heather and Taylor Erickson Wedding Invitation ---

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Project Description

The attributes I wanted to achieve with this system included whimsy, timelessness and rustic elements from the wedding theme. Detailed art deco line work was used to create a pattern resembling lace of a wedding gown. Tone on tone colors and brown paper palette complement a handcrafted, romantic setting. The system involved complete branding: logo, event invitations, reception card, stamp, plus original RSVP design, featuring an inventive, dual-purpose card and mailing piece. Gold metallic ink created consistency across the pieces.

Production Lesson(s)

During the production process, paper choice was important to achieve a subtle difference in tones for the rustic feel. Working with the printer, we looked at several different options and decided on a palette of natural colors with a slight texture to bring out the provincial charm of the theme. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 22, 2014

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Filed Under

Offset
Wedding materials

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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