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Lead Image

Named for Mt. Aeneas in Montana, Alexander Tauber’s company wanted a card that started conversations. Letterpressing a gorgeous mountain view in the style of vintage travel posters, Open Door Design Studio came up with a solution that saved on print time and plates without sacrificing beauty.  

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Client

Alexander Tauber


Quantity Produced

400


Production Cost


Production Time

Dimensions (Width × Height × Depth)

2 × 3.5 in


Page Count


Paper Stock

Gmund / Cotton / Gentlemen Blue / 600 gsm


Number of Colors

2

Varnishes


Binding


Typography

Intro Inline
Montserrat Bold

 


Aeneas Venture Partners Business Card
Aeneas Venture Partners Business Card
Aeneas Venture Partners Business Card
Aeneas Venture Partners Business Card
Aeneas Venture Partners Business Card ---

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Project Description

When Alexander Tauber (former shrimp farmer, entrepreneur and a dog rescuer--his words, not ours) contacted ODDS to design his business card, he asked us to create a piece of work that is simple, memorable and a conversation starter rather than the typical exchange of contact information. An admirer of the great American outdoors, Alex and his wife, Suzette, have some very fond memories of the majestic Mt. Aeneas in Montana. Located in the Jewel Basin, Mt. Aeneas is made special by a tall granite-like peak with ice that melts during the summer and water feeding the deep blue lakes that are hundreds/thousands feet below the peak. Mesmerized by this wonderful view during one of the hikes, Alex and Suzette Tauber decided to name their company Aeneas Venture Partners.

During our research, we got inspired by the picturesque nature of the vintage travel posters and thus created a simple yet meticulously illustrated business card to represent Aeneas Venture Partners. To further enhance the alluring feel of the Mt. Aeneas illustration, the business cards were finally printed using the letterpress technique.

Production Lesson(s)

We spent some time selecting the best paper (weight and color) for the project. The paper color saved us the cost of making an additional plate as well as the printing time. Overall the printing went really smooth.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 13, 2014

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Filed Under

Business Cards
Letterpress

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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